Walmart Embarks on an African Safari Case Study

Wal-Mart started putting more emphasis on the international markets to drive its expansion since the financial crisis of 2008l

lThe 2008 financial crisis was a major financial crisis that resulted in the meltdown of the global financial markets.

. The main reason for its enhanced international focus was the limited growth opportunities in its domestic (US) market since the financial crisis. Strong sales growth and a record number of new stores opened made its international segment grow faster. Wal-Mart’s international segment grew by 15.2 percent year on year for the fiscal year 2012.20“Wal-Mart”>20

20“Wal-Mart

Its operating income from international operations for the fiscal year ending January 31

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